Jewellery
Content
Engine
A whole year.
A more intelligent plan.
For my own studio, I built a jewellery-focused content system connecting a seasonal library, Google Sheets planning, Gemini captions and hashtags, and reusable Canva masters.
Back to projectsConsistency,
without losing the craft.
The hard part was coordinating the decisions before each post. Seasonal dates, jewellery subjects, captions, hashtags and creative preparation needed to stay connected across the year.
This is a personal production workflow, separate from Anikah London’s corporate team studio.The occasion is ahead.
The ideas are already forming
An illustrative seasonal planning study.
Product-led story
Gemini caption & hashtags
Canva creative brief
Oval Solitaire. A considered gift.
An oval brilliant diamond, an 18k yellow gold band and a four-claw, non-cathedral setting. The Oval Solitaire brings these details together with a clean low-profile basket and classic proportions. A closer look at the design is a thoughtful place to begin a jewellery conversation.
#OvalSolitaire #YellowGoldRing #JewelleryDetailsCheck the wording against approved product facts before production.A thought,
ready to shape.
Gemini turns planned themes and approved jewellery details into suggested captions and hashtags. I keep product facts and the editorial review with the slot, so the creative direction has a reason behind it.
A closer look at the details behind a design.
Illustrative caption direction.
Not a product specification or sales claim.
From a plan
to the making.
A planned date, a Gemini draft and a reusable Canva master
belong to the same production record.
One control centre.
Every creative decision.
Google Sheets organises the monthly slots, content library and production status. Apps Script and Gemini support the planning and writing layer, while Canva references keep the visual handoff attached to the post.
The planning model leaves room for performance context alongside the next month’s recommendations. Website event tracking through a Meta Pixel and social-post engagement through Meta Insights require distinct data connections.
A consistent direction.
Intelligence behind the making.