The Niyyah Edit

Modesty with meaning.
Style with intention.

Exact owner-selected reference-homepage design artwork for The Niyyah Edit.

I translated a modest-fashion and lifestyle identity into a bespoke WordPress theme and WooCommerce shopping experience.

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A considered collection
needs a clear structure.

WomenMenKidsFragranceHome & LivingGiftsBooksPersonalise

I connected the editorial brand direction with category browsing and product-page layouts, keeping the collection structure part of the design.

A collection.
A considered direction.

Women editorial imagery cropped from the owner-supplied Niyyah Edit visual reference
From the brand’s supplied visual direction

Shape. Texture. Intention.

A modest-fashion identity needs room for silhouette and detail. Collection pages establish that context before asking someone to choose a product.

Discover
Editorial collection introduction
Consider
Clear category and subcategory paths
Continue
Product detail and variation hierarchy

More than
the front page.

I built the local theme beyond its editorial opening: custom WooCommerce templates, collection hierarchy, search and product variation handling carry the brand through the practical shopping surfaces.

FindCollections, subcategories & search.
ConsiderProduct detail, variation choices & wishlist.
ReviewBasket, account & checkout styling.

The visual
starting point.

The supplied visual direction established the warm stone palette, considered serif typography and collection-led hierarchy. I used that language across the custom theme, rather than treating the homepage as a separate design.

Client-supplied Niyyah Edit homepage design artwork used as the local theme’s visual reference.

A considered experience.
For a considered collection.

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