AFFIE & CO.
You gather.
Affie cooks.
A bespoke digital home for a chef with a wider range to offer.
Back to projectsA distinctive
point of view.
Room to serve.
Chef Affie needed a digital home for more than private dining. I turned the chef questionnaire and menus into a service architecture spanning buffets, BBQs, weddings, corporate occasions and celebrations.
From the kitchen.
To the right page.
Give every service a clear place.
More than
private dining.
I separated occasions, services and menu content, keeping the route to a consultation clear.
The service.
Beautifully presented.
I designed a black, gold and ivory identity, then carried it through service pages, sample menus and a focused consultation journey. Responsive navigation and technical SEO support the 17-route local build.
The website opening
The real local website’s confident typographic presentation.
Make space
for the conversation.
I structured the enquiry around the occasion, guests and food requirements. It turns broad interest into a useful consultation brief while service pages and sample menus answer the earlier questions.
Character in the brand.
Care in the detail.